What is a customer loyalty program?
A well-designed customer loyalty or rewards program is a powerful tool that can help businesses build strong connections with their customers and encourage repeat business. By offering enticing rewards to customers who visit more frequently, such as special discounts, early access to new products or sales, and free merchandise or services, businesses can create a loyal customer base that keeps coming back for more.
Customer involvement is made easy without applications, ensuring a hassle-free and straightforward sign-up process for your customers. By simply entering their phone number, the loyalty program will create an account to track their points and provide an open communication channel with your loyal customers. This way, you can easily keep your customers engaged and satisfied.
Now, I’m sure you’re asking yourself why you should invest your time in a customer loyalty program. Customer loyalty programs are designed to be mutually beneficial for both parties. Customers can earn rewards, discounts, and other incentives by participating in a rewards program. At the same time, businesses can gain valuable insights into consumer behavior simply by scanning a QR code or entering a phone number. This allows businesses to track the number of consumers in their stores at specific times, allowing them to identify peak hours and even the slowest days of the week. As a result, businesses can make informed decisions about improving their operations and enhancing the customer experience.
In response to the growing number of rewards platforms and software available in the market, BBB El Paso and the City of El Paso have developed their own program. The program has been designed keeping in mind the unique needs and challenges faced by local business owners in El Paso. By participating in this rewards program, businesses can provide their customers with exclusive discounts and incentives, enhancing customer loyalty and driving repeat business. The program aims to boost the local economy by promoting and supporting businesses in the region.
What is Buy El Paso Rewards?
Every detail is designed to boost customer loyalty through exclusive promotions, encouraging them to return again and again. While most customer loyalty programs require the business to invest in the newest software, this key feature sets Buy El Paso Rewards apart as there is no cost to the business. Together, the BBB El Paso and the City of El Paso understand that local businesses don’t always have the funding to cover programs to generate this type of data.
Buy El Paso Rewards goes beyond what other programs can. With an emphasis on opening a line of communication between a business and its customers, Buy El Paso Rewards is a program that also builds a community for business owners across El Paso.
How to use Buy El Paso Rewards to Succeed?
To see the success of any customer loyalty program requires equal participation from both sides. When using Buy El Paso Rewards, a business creates a promotion to drive your customers to your store and earn rewards from your promotion. After your customers earn an x amount of points from visiting, you can reward them with free products or even bigger discounts.
Another beneficial part of joining a rewards program like Buy El Paso rewards is it allows you to message all your customers at once in a more organized manner without having to collect their phone numbers. The rewards program software will enable you to store personal data appropriately. Getting your customers to buy into the program requires creating a program they want to participate in. There are many do’s and don’t’s to keep in mind.
Do make sure you create promotions that are beneficial for your customers. For example, as a bakery, weekends, mornings, and holidays are your most visited times of the year. Create a promotion giving extra points for visiting your shop at certain times of the day. This will encourage customers to visit at different times to earn more points to redeem for special discounts. Don’t create a promotion that lasts only a short time, especially since your customer must physically enter your shop to earn the points. Make a promotion that justifies their time spent visiting your store.
Do make sure to communicate with your customers consistently. Plan a weekly or bi-weekly calendar to plan your messaging to your customers to ensure you don’t forget to send out info about an upcoming promotion. Don’t message your customers more than once a week. Messaging your customers too frequently can cause them to lose interest in the program.
The benefits of adding a customer loyalty program to your everyday business are endless. Buy El Paso Rewards aims to encourage our community to support our local economy in a way that benefits the business owners participating in this program.
Register your business today at EPBusinessStrong.org/Business-Rewards-Program.
Marybeth Stevens is CEO of the Better Business Bureau of El Paso. You can reach her at [email protected]