Consumers are overwhelmed with choices and information. They want to know they are working with a reliable and trustworthy business and they want to be able to find them from a trusted source. BBB.org is that trusted source and BBB Accreditation is the sign of a business that can be trusted. The internationally recognized BBB “Blue Torch” is a symbol of a business’ regard for honesty, integrity and customer service.
El Pasoans might have a lot of questions about BBB and Accreditation of businesses. It can be confusing because BBB is a nonprofit that provides information, including validated customer reviews and complaints, on all businesses. BBB.org/ElPaso is the largest online database of local businesses, with more than 23,000 businesses in our constantly updated database – and only about 1,700 of those businesses are BBB Accredited.
BBB Accreditation helps your business stand out in a crowded marketplace. A BBB Accredited Business is recognized as a trusted business with integrity that supports BBB’s goal to promote a trusted marketplace. It shows your customers and potential customers that you value honesty, integrity and customer service and that you voluntarily hold yourself accountable to the BBB’s Standards of Trust. When the 25,000 (yes, 25,000!) visitors, on average, search for businesses on BBB.org/ElPaso each month, BBB Accredited Businesses are featured with enhanced Business Profiles.
You may be surprised at what consumers look for at BBB.org. Yes, they look for contractors and home improvement services, but they also look for car dealers, dentists, caterers, restaurants, lawyers, banks, dog groomers, tax advisors and just about every type of business, each month. While this is incredibly valuable in and of itself, we understand businesses are looking for additional ROI for their Accreditation investment. We are continually evaluating how to help our members succeed and we offer our members a host of additional products and services, including educational seminars on a variety of business topics; seals and decals for your business, vehicles and website; online lead generation from BBB’s Request-A-Quote feature; a free Review Solutions app to make it easy to get customer reviews; services to assist you if you have an unsatisfied customer; marketing and advertising opportunities on BBB.org, Google and social media; the use of our meeting space for your business; and much more.
In addition to creating a community of reliable, trustworthy businesses, BBB Accreditation is a sign that your business values the work BBB does to protect the community from bad actors and to promote ethical values.
While we strive to provide useful and accurate information so consumers do not have problems in the first place, unfortunately, there will always be unscrupulous businesses. Our office works to identify those bad actors so that when consumers are searching for a business, they are alerted. We also educate the community and students about scams to watch for and how to be a savvy consumer. This is the mission side of our work that our Accredited Businesses support.
BBB Accreditation is available to most types of businesses, but membership is not guaranteed, making BBB Accreditation an asset. Businesses must apply; commit to BBB’s Standards for Trust, advertise honestly, maintain required licensing and be responsive to any customer concerns. Most good businesses already do these things.
It’s important to note that we never tell a business how to run their business, they only must be honest and responsive. Through the application process, we review applicants for the above and make sure there is nothing about the business that will compromise the integrity of the BBB brand. We also regularly review BBB members’ status.
There is a lot more I could write about, but, if you are interested, I am also happy to visit with you to see how your business would benefit from BBB Accreditation and how you could positively impact our community or answer any other questions you may have.
Marybeth Stevens is CEO of the Better Business Bureau of El Paso. You can reach her at [email protected].